We use projective & conversational technology to reveal the underlying ‘whys’ & ‘what nexts’ in the development & distribution of new products.

By treating participants as ‘experts’ we unlock sometimes surprising feelings consumers have about a brand that lead to breakthrough positioning strategies in the market.

We explore the underlying values that drive brand identity, such as how “belonging,” “connectedness,” & “love” can inform a brand’s positioning.

True concept testing is more than trade-offs. Sympler goes beyond the classic A/B to focus on conscious & subconscious emotions that actually motivate.

We access the nuances of consumer beliefs & emotional opinions on messaging efficacy, delivering actionable insights to sharpen messaging.

With our agency background, we know what’s needed is a process that delivers deep insights with an eye toward actionable component improvement.

Sympler delves beyond brand consideration to unearth influences on system-1 brand perception drivers while assessing holistic campaign performance.

Choosing brand spokespeople is high-stakes. We dig deeply for people’s associations with brands & public figures, revealing true influencer-to-brand alignment.

Impactful Brand Health Tracking is more than a scorecard. Our conversational tech blends deep qual with quant validation, so can address the ‘whys’.

Sympler’s platform allows clients to get a pulse on issues arising in the workplace - in everyday work life & during a crisis. This honesty is hard to find elsewhere.

When a PR crisis occurs, deep understanding of consumers’ reactions is crucial. We reach global consumers & enable fast responses via our dash.

Our private chat methodology allows respondents to speak freely , which produces a truer picture of beliefs than is found in more public channels.