hello, we’re sympler
we grow businesses by understanding humans
We used music tastes to define ESPRIT’s perfect buyer
We revealed that people use ice cream for self-care rather than indulgence
We discovered that Gen Z see social media as junk food: fun but unhealthy
We showed Smirnoff that nostalgia is seasonal
We uncovered that, for many, "living life fully" can mean overcoming trauma
We unveiled that the "humble" millennial traveler will flash their loyalty card proudly
We learned that TV is an antidepressant without side effects
